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Judges

Eve Roodhouse

Eve Roodhouse

Leeds City Council

Eve leads on Culture and Economic Development at Leeds City Council. Her portfolio is wide ranging spanning everything from oversight of Leeds Museums and Galleries through to destination marketing, international relations, economic policy and business support. Her team provided extensive support to businesses across the city during Covid-19 and delivered the Leeds Economic Recovery Framework published in October 2020.

Prior to joining Leeds City Council in July 2018, Eve worked at NHS Digital for 15 years on the delivery of a range of programmes including the first Prison Health IT system in England and the delivery of the Child Protection Information Sharing Project across the NHS and Local Authorities.

Eve is a member of the Leadership Group of the Chamber of Commerce, a Director of North Invest and a Board member of WILD (formerly known as Women in Leeds Digital) and the Leeds Digital Ball.

Anna Sutton

Anna Sutton

My career started with 15 years’ Marketing experience in agencies and businesses across a variety of sectors where I came up against a variety of data and insight challenges.

For me, data & analysis is the beginning and end of every business decision. ‘Gut feel’ has no real place in organisations, but getting the information you need to get by without it is often difficult.

I set up The Data Shed with my business partner to help other organisations optimise the data they hold. Integrating, cleaning and enhancing for trust and insight and then pushing out to appropriate analysis tools and supporting business change programs to give the decision makers access to data in a meaningful way.

Over the last 9 years we’ve worked with clients of all sizes and shapes to tackle all sorts of data problems and in the last 12 months we’ve pushed our own SaaS data product live and onboarded our first customers. Data Democratisation is at the heart of everything we do!

Sarah Hex

Sarah Hex

Sarah is the Head of Deal Origination for Mercia Asset Management PLC, working across the range of funds they offer, through debt, equity and venture.

Sarah is passionate about supporting small and medium-sized businesses and helping them to achieve their growth ambitions and fulfil their potential.

Previously working within Corporate and Commercial banking within Santander, RBS and HSBC, she established and managed the business development strategy for the investment teams.

Sarah is also a member of the FundHer North group of investors and supporter of diversity within business as well as a keen trail runner, mum and volunteer for a charity for women.

Alina Cameron

Alina Cameron

Alina is currently working for Tech Nation to support Yorkshire’s game-changing founders and leaders, so they can positively transform societies and economies by providing them with the coaching, content and community to accelerate their journey.

Alina is driven by identifying ways to make those with vision and ambition able to access the skills and support needed to scale and succeed as ambitious leaders.

Constantly developing her understanding of the needs and strengths of the region, Alina connects innovative start-ups and scale-ups to the key contacts they need to stimulate growth and understand access to finance.

Over the past 6 years she has acted as subject matter expert, provided consultancy & business analysis on applications and technical solutions.

Alina is passionate about encouraging diversification of thought, mentoring, and DE&I within STEM.